Thursday, 26 January 2017

Growing Software Development Industry in Pakistan

Pakistan is relatively new to the global software development industry and faces several challenges as compare to competitive developed software house in global market. But now Pakistan’s software industry is emerging and providing tremendous opportunities for growth and advancement. Pakistan is becoming a major contributor to the growing global outsourcing of software services and products.




Currently a majority of software house in Pakistan are trying to implement improved marketing strategies, quality assurance systems and develop their project management capabilities for focusing on export markets. Software house on International level are willing to relocate their software development departments in Pakistan because of country’s rapidly growing software development and hiring cheaper outsourcing companies in Pakistan as compare to their local country.



According to Pakistan Software Export Board (PSEB) Pakistan's IT / Software industry is contributing at USD $2.8 billion in the global software development market. A large number of multinational certified companies have their software house in Pakistan. Islamabad, Lahore and Karachi are the business center of Pakistan. Islamabad is the capital state, Lahore is known as "Boston of Pakistan" and Karachi is known as "New York of Pakistan”.


These major cities, from business point of view, have cost-effective and most talented experienced software engineers, web developers and designers, infrastructure and operational cost as compare to other cities in Pakistan.

Wednesday, 25 January 2017

Mobile Application Development Trends for 2017

The number of mobile applications is rapidly increasing with the rise in Smartphone numbers all over the world. Mobile application development presents a huge opportunity for consumers and entrepreneurs and the space promises to be very exciting indeed. Today apps are developed not only for smart phones but also for smart cars, wearables, IoT-enabled devices, connected homes, and much more.


Cloud-based applications, services and the ability to share and sync data with the server and with other devices has developed many innovations. Here are some advanced and newest mobile application development trends to look out for in 2017.

Rise of Location-based services (LBS)
The rise in the use of Location-based services (LBS) is an emerging trend with the accessibility and availability of GPS on all mobile devices today. The key areas for good use of LBS are location-specific payment portals, indoor mapping, security features, travel and tourism, retail offers, navigation, and much more.



Integration of Augmented Reality (AR) into utility apps
Apps using Augmented Reality (AR) have widely used for promotional purposes. But now the effective and productive use of Augmented Reality (AR) tools for more useful tasks in numerous applications is increasing. Integrations such as location tracking, recognition of words or phrases in messenger apps, social media syncing, product links and more can also be made use of.



Android Instant Applications
Google announced Instant Apps feature that enables android applications to run immediately. Such enabled apps do not need to be downloaded or installed and can be run with just a single click. Android applications do not require precious memory space on the phone for storage and such apps are perfect for quick insight and experience.



Embedded Artificial Intelligence (AI) within Apps
The developers are doing efforts to introduce AI and self-learning apps which will depend on user’s personal preferences or location-specific data. The application of these apps will have a great impact on apps industry. Such services can soon shift from data centers to on a daily basis used devices such as phones, cameras, and IoT-enabled devices.



Internet of Things (IoT) App Integrations
The IoT industry and apps integrating with IoT are booming very rapidly. Companies related with different sectors of life e.g. education, health, smart homes, security, automobiles and more are integrating with IoT advancement due to innovation in Internet of things (IoT). For developers, such integrations will involve the usage of enterprise backend infrastructure and complex mobile platforms to communicate and share data between all devices easily and efficiently.



Smartphone Application Security
The security of a smartphone has become more critical because of the sensitivity and quantity of user data on it in the form of accounts and contacts and this security issue is a huge concern for app developers as well. Apps having in-built security features should be prioritized, at the API level or with a simple code to access the app itself. Developers are sure to adopt latest programming languages to provide better mobile features and better user experience.


A smooth and good quality user experience is the key for all apps to succeed in 2017. The developers should keep in mind the customers preferences, understanding the customer and Designing skills for developing apps. Rich media including rich videos, images, and audio that make apps improved and more memorable are becoming crucial.

Thursday, 29 September 2016

Difference between Flash and HTML5 Development in 2016

Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.
So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.
Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.
In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.
Here are some of the main differences between Flash and HTML5:

  • Flash uses plug-ins unlikely to HTML5
  • Flash is not SEO friendly technology, while HTML5 is
  • Using Flash you need to spend money, while in case of HTML5 is free and open
  • Flash is not compatible with many mobile devices, while HTML5 can be use on any system
  • Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?
Of course Not!


So what will be your decision?  
Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

Difference between Flash and HTML5 Development in 2016



Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.
So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.
Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.
In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.
Here are some of the main differences between Flash and HTML5:

  • Flash uses plug-ins unlikely to HTML5
  • Flash is not SEO friendly technology, while HTML5 is
  • Using Flash you need to spend money, while in case of HTML5 is free and open
  • Flash is not compatible with many mobile devices, while HTML5 can be use on any system
  • Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?
Of course Not!


So what will be your decision?  
Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

Thursday, 1 September 2016

ASO (App Store Optimization) Fundamental Understanding

ASO is the latest process of optimization of mobile apps in app stores to rank higher in search results. The app will be visible to potential customers and users if it ranks higher in an app store’s search results just like a business related website in SEO/digital marketing. That high ranked visibility is inclined to transform into more traffic to the app’s page in the app store.




Main Factors of ASO
  •  Title (It should be the one with intense search traffic) 
  •   Keywords (relevant and used most often by target audience)
  •  Total Number of Downloads
  •   Rating and Reviews (from incentivize happy users)
So, question arises here that how will you know about the app competition and potential customer? An attractive turning point of ASO strategy is on understanding how your customers use your app, with a profound view of your competitive background.



Before starting and applying any ASO technique for an app, must think about the following questions by asking yourself:
  •   What will be the basic reason for downloading and using the app?
  •   What language do an app user use and how would describe the app?
  •   What kind of the search phrases are in use of the competitors’ target?
  •   Using the same keyword how will be possible to easily compete it?
  •    What are the competitive advantages?



·         In the point of differentiation, should I target the less traffic or more traffic with obvious keywords?
Best tactic of ASO begins by putting yourself in your customer’s shoes. Your objective is to develop detection in app store searches by targeting those keywords that drive the most traffic with target audience. The best way to categorize these most favorable keywords is by exploring a consumer. It is possible by finding out the exact search queries that brought a potential user to your app and their native language they use to describe it.


It's similarly important to market research your competition to recognize which keywords are being targeted by apps very much like yours. After that you can determine if it seems sensible to focus on these same keywords or another group of keywords unique to your own value proposition. In the same way, you need to decide if it creates more sense to get ranking in the top 10 list for some highly competitive keywords or even to rank in the top place for keywords with a smaller search volume.