SEO FAQs

What is natural search engine optimization (SEO)?

Natural, or Organic, Search Engine Optimization (SEO). It's a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.

Why is SEO important?

Search engine optimization is important for a number of reasons including:

36% of searchers attribute top organic position with brand quality

60% to 70% of all search traffic comes from organic listings

62% of searchers view only one page of results before clicking (Jupiter Research)

Having the No. 1 listing in both organic and paid search can increase click rates by three times

How do natural search differ from paid search?

The primary differences are:

Paid search can be launched quickly. Natural search generally takes months to show a return.

Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).

How much time will it take to see SEO result?

Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.

Can any one guarantee a #1 ranking in Search Engine?

No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google's Information for Webmasters, they recommend that companies beware SEOs that guarantee results.

We are, however, willing and able to make a guarantee as to our SEO ethics.

Will my website stay at the #1 position once my website is placed there?

Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.

How long will it take to see results?

This largely depends upon how old the site is. If the site is new, you shouldn't expect to see significant results from Google until the site has been in Google's index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.

For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.

Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.

The author is a SEO Expert in Islamabad.

The previously written post from author is about SEO Services in Islamabad.

Brilliant SEO Tricks for Website Designing

Search engine optimization (SEO) is the best and applicable strategy to optimize web designing of your website. The first step in online marketing is to create a website and the next important step according to SEO is, to ensure that visitors are searching and getting required information from your website.

Update SEO methods and technology for web design

The role of SEO strategy for website designing is growing. The implementation of updated SEO technologies and strategies is vital for web design firm. For example, a custom CMS (content management system) allows web designers to make the best SEO infrastructure for your business.

The back end of the CMS can be changed whenever you wish to adapt to industry changes. On the other hand, if you’re using WordPress as your CMS investigate plugins or update existing ones, such as Yoast SEO and the All in One SEO Pack. The premium versions of these plugins can also be subscribed to get more advanced features.

Zap dead links

A dead link does not take visitors to the original page, reduces usability of website and drop website’s position in SERPs (search engine results pages). Visitors get irritated when every click leads to that obnoxious 404 page error. The removal of dead links leads to corresponding boost to your rankings.

The web designers should adjust the content in website avoiding SEO penalties. The dead links can be detected and removed with the installation of plugins like the Broken Link Checker. Google Analytics is also best in this respect. You will receive a notification whenever the spider encounters a dead link.

Update old content

SEO doesn’t always focus on creating new content. You can refresh old content with updated news, better information, appealing pictures and videos etc to generate traffic. If you promote that content through social media platforms and your email list, your website will get more traffic.

The implementation of these brilliant SEO strategies can boost your website overall design, performance, and help you rank better in the search engines.

Difference between Flash and HTML5 Development in 2016

Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.

So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.

Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.

In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.

Here are some of the main differences between Flash and HTML5:

• Flash uses plug-ins unlikely to HTML5
• Flash is not SEO friendly technology, while HTML5 is
• Using Flash you need to spend money, while in case of HTML5 is free and open
• Flash is not compatible with many mobile devices, while HTML5 can be use on any system
• Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?

Of course Not!

So what will be your decision?  

Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

Difference between Flash and HTML5 Development in 2016

Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.

So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.

Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.

In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.

Here are some of the main differences between Flash and HTML5:

• Flash uses plug-ins unlikely to HTML5
• Flash is not SEO friendly technology, while HTML5 is
• Using Flash you need to spend money, while in case of HTML5 is free and open
• Flash is not compatible with many mobile devices, while HTML5 can be use on any system
• Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?

Of course Not!

So what will be your decision?  

Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

ASO (App Store Optimization) Fundamental Understanding

ASO is the latest process of optimization of mobile apps in app stores to rank higher in search results. The app will be visible to potential customers and users if it ranks higher in an app store’s search results just like a business related website in SEO/digital marketing. That high ranked visibility is inclined to transform into more traffic to the app’s page in the app store.

Main Factors of ASO

•  Title (It should be the one with intense search traffic) 
•   Keywords (relevant and used most often by target audience)
•  Total Number of Downloads
•   Rating and Reviews (from incentivize happy users)

So, question arises here that how will you know about the app competition and potential customer? An attractive turning point of ASO strategy is on understanding how your customers use your app, with a profound view of your competitive background.

Before starting and applying any ASO technique for an app, must think about the following questions by asking yourself:

•   What will be the basic reason for downloading and using the app?
•   What language do an app user use and how would describe the app?
•   What kind of the search phrases are in use of the competitors’ target?
•   Using the same keyword how will be possible to easily compete it?
•    What are the competitive advantages?

·         In the point of differentiation, should I target the less traffic or more traffic with obvious keywords?

Best tactic of ASO begins by putting yourself in your customer’s shoes. Your objective is to develop detection in app store searches by targeting those keywords that drive the most traffic with target audience. The best way to categorize these most favorable keywords is by exploring a consumer. It is possible by finding out the exact search queries that brought a potential user to your app and their native language they use to describe it.

It's similarly important to market research your competition to recognize which keywords are being targeted by apps very much like yours. After that you can determine if it seems sensible to focus on these same keywords or another group of keywords unique to your own value proposition. In the same way, you need to decide if it creates more sense to get ranking in the top 10 list for some highly competitive keywords or even to rank in the top place for keywords with a smaller search volume.