ASO (App Store Optimization) Fundamental Understanding

ASO is the latest process of optimization of mobile apps in app stores to rank higher in search results. The app will be visible to potential customers and users if it ranks higher in an app store’s search results just like a business related website in SEO/digital marketing. That high ranked visibility is inclined to transform into more traffic to the app’s page in the app store.

Main Factors of ASO

•  Title (It should be the one with intense search traffic) 
•   Keywords (relevant and used most often by target audience)
•  Total Number of Downloads
•   Rating and Reviews (from incentivize happy users)

So, question arises here that how will you know about the app competition and potential customer? An attractive turning point of ASO strategy is on understanding how your customers use your app, with a profound view of your competitive background.

Before starting and applying any ASO technique for an app, must think about the following questions by asking yourself:

•   What will be the basic reason for downloading and using the app?
•   What language do an app user use and how would describe the app?
•   What kind of the search phrases are in use of the competitors’ target?
•   Using the same keyword how will be possible to easily compete it?
•    What are the competitive advantages?

·         In the point of differentiation, should I target the less traffic or more traffic with obvious keywords?

Best tactic of ASO begins by putting yourself in your customer’s shoes. Your objective is to develop detection in app store searches by targeting those keywords that drive the most traffic with target audience. The best way to categorize these most favorable keywords is by exploring a consumer. It is possible by finding out the exact search queries that brought a potential user to your app and their native language they use to describe it.

It's similarly important to market research your competition to recognize which keywords are being targeted by apps very much like yours. After that you can determine if it seems sensible to focus on these same keywords or another group of keywords unique to your own value proposition. In the same way, you need to decide if it creates more sense to get ranking in the top 10 list for some highly competitive keywords or even to rank in the top place for keywords with a smaller search volume.