Internet marketing is still a complete mystery to a large majority
of Internet users. For many net users, online marketing is seen as some foreign
area of the web, populated with silly get-rich-quick schemes and unsavory
characters ready to rip off the innocent and uninformed consumer at the click
of a mouse.
In fact, Internet marketing could not be further removed from
this unfaltering picture. In reality, Internet marketing is populated mainly
with hard working professionals promoting and selling high quality brand products
by many of the world's Top 500 companies.
Worldwide there are now over a billion Internet users, representing
one large global consumer base or marketplace. The total amount of goods sold
online has been steadily increasing each year as the Internet gains in both
popularity and familiarity. Studies have shown people shop online because of lower
prices, a wider selection of products, easier comparison shopping, and many
just prefer not having to travel to stores to make a purchase.
Handling all this online e-commerce is a whole sector of companies,
hosting providers, web designers, advertising agencies... and so on. All this
online commerce has also given rise to a relatively new creature --- the
professional Internet marketer. Someone who makes a lucrative living helping
facilitate, in one form or another, all this online activity. Still Internet
marketing has gotten a raw deal.
If you mention to any group of professionals that you're an
Internet Marketer and that you work full time on the Internet; you will receive
some very skeptical looks and more than one arched eyebrow of disbelief. Regardless
of this lingering skepticism, Internet marketing has become a viable
alternative for many disgruntled professionals dissatisfied with their working
hours or conditions. It has become a viable alternative for many people from
all walks of life, from the college student to the bored housewife to the retired
doctor... all are enjoying a part time or full time income from the comfort of
their homes.
And since the Internet is now practically available to
everyone, anywhere in the world --- Internet marketing is a level playing
field. Anyone can make a full time or part time income from the web if they
truly desire it.
There are many forms of Internet marketing. There are many
online business models you can follow. There are countless ways to earn a good
honest income from the Internet. Which path you take will be largely determined
by your own work habits, your background and what marketing style you're most
comfortable with.
Here's a quick rundown of the most popular forms of Internet
Marketing:
1. The Brick and Mortar Store Online
Most major companies and retail stores have created online versions
of their brick and mortar businesses. Even if consumers don't buy online, many
use these sites for gathering product information before buying in the real
world. A factor many savvy businesses are exploiting in their overall marketing
strategies.
2. Online Services
Many service industries have moved online, everything from
travel to banking to dating! Again, the Internet can be a profitable extension
for any service company.
3. Internet Products/Internet Gurus
Internet marketing has a whole history of pioneers who have
forged the methods and techniques of marketing online - opt-in lists,
mini-sites, article marketing, pay-per-click advertising, joint ventures... a
brief history populated with such names as John Reese, Marlon Sanders, Ralph
Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.
A whole new industry has grown around 'How-to' market
online, info products, workshops and web seminars --- teaching people how to
market on the Internet. A marketer creating his own product can prove very
productive; as seen by John Reese's 2004 launch of Traffic Secrets, which
earned over a million dollars in one day. (Without a penny of paid advertising!)
4. Online Advertising and Promotion
Pay-Per-Click advertising such as those offered by Google AdWords
and other companies presents another viable marketing route. Keywords (the
exact words typed into a search engine) fuel a large portion of the web's
activity, keyword marketing has become a major driving force behind most of the
economic transactions on the web. This is a very lucrative sector for those
Internet marketers who know exactly what they're doing.
Then there is the whole section of SEO experts and
consultants hired by Internet Marketing Services in Islamabad who command high prices for
positioning companies or products in the top positions on the major search
engines. Acquiring organic Top 10 search results (SERPs) will greatly determine
the profitability of your online product or company.
5. Affiliate Marketing
One of the least understood, yet one of the most profitable forms
of Internet marketing is affiliate marketing. An online marketer can join any
affiliate program and promote its products or services on the Internet. You
market the products, find customers for the company and receive a cut or
commission for each sale you make from your marketing efforts. These commissions
can run anywhere from 2% to over 50%. One affiliate click can earn you anywhere
from a few cents to several hundreds of dollars.
Major third party affiliate programs or companies such as Commission
Junction, LinkShare, Amazon, Shareasale... acts as a brokerage or go-between
representing thousands of Top Brand companies such as Sony, Apple, Dell... to
online affiliate marketers. Marketers can join a program such as Commission
Junction or LinkShare and be able to promote and market hundreds of top quality
products or services online. They can consolidate their affiliate marketing
through these third party programs.
Perhaps the most common business model for the majority of
online marketers is the last example, or a combination of advertising and
affiliate sales. Many work-from-home professionals have adopted this business
model. They have created site or sites on the topic that interests them and of
which they have or have gained some expert knowledge.
Some of the MobileApplication Development in Islamabad are now hiring top Internet Marketing
Services in Islamabad for their App Store Optimizations.
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