Tuesday, 9 February 2016

Expert Services of Online Business Promotion using SEO

There are many IT companies working in Islamabad, Pakistan. They are providing different services to their customers like web development, web designing, web hosting and the most important are SEO Services. Google brought major changes in its Algorithm from 5 to 6 years. Due to these changes, some websites got failed for getting heavy traffic and high ranking. So after these updates in Algorithm, getting top position in Search Engine was not so easy.
The technique which is used for increasing the search engine ranking is called Search Engine Optimization (SEO). Now the question come in our mind that how can we increase our Search Engine Ranking. But first we should know about search engine that How Search Engine Works?
There are two main functions of Search Engines.
  • Crawler
  • Building an Index
Crawler goes out to internet and gets all information about the content which is available on the internet. Crawler sends the data to the Search Engine in the form of 1’s and 0’s. On this Information Search Engine build an index. That is called Ranking.
SEO Expert Services in Islamabad, Pakistan
Search Engine Optimization (SEO) has now become a requisite for both profitable and non-Profitable business websites. A business website is known as set of associated web pages and now a day’s its development is not so tricky task. However, a website heavily relies on search engine traffic. For this contest, every IT services provider company take into service SEO Experts to get more traffic and improve website ranking in Search Engine.
What SEO Expert does?
Google update its Algorithm monthly and yearly. SEO Expert follows all updates of Google and they improve him according to new updates. Now the basics are
Improve URL Structure
He makes URL understandable, descriptive and easy to read. in website designing and development phase, compatibility is must with SEO features during this phase with SEO.
Title Tags
This is the main factor of getting Google high ranking. That is a text of almost 60 characters which shows up in BOLD on SERP (Search Engine Result Page). SEO Expert includes main keyword and makes it unique and specific to what that page is about.
Meta Description
It is similar to title tag. It consists of almost 155 characters. Expert makes it very unique because through SERP user read it and then clicks on the link.
Original Content
SEO makes content original, engaging, well-written and authoritative.