Thursday 29 September 2016

Difference between Flash and HTML5 Development in 2016

Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.
So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.
Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.
In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.
Here are some of the main differences between Flash and HTML5:

  • Flash uses plug-ins unlikely to HTML5
  • Flash is not SEO friendly technology, while HTML5 is
  • Using Flash you need to spend money, while in case of HTML5 is free and open
  • Flash is not compatible with many mobile devices, while HTML5 can be use on any system
  • Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?
Of course Not!


So what will be your decision?  
Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

Difference between Flash and HTML5 Development in 2016



Each website development starts with the planning to get user attraction and debates regarding use of HTML5 and Flash have been a hot topic currently among the developers. HTML5 and Flash are not equally special technologies, as their differences in fact make it feasible to combine their commands to create authoritative applications and more affluent experiences. There are lots of other factors to concern and conclusions to be made, when you plan to develop new websites or software applications.
So, Flash and HTML5 are not commonly exclusive technologies, as the differences between them in fact make it possible to merge their strong points to develop powerful applications and more affluent experiences.
Flash uses ActionScript with a binary format of multimedia content which based on ECMAscript. Using this object oriented scripting language; software developers create and compile applications into SWF files that run transversely platforms on browsers prepared with the Flash Player plug-in.
In contrast, HTML5 is a markup language and the most important modification of HTML standard. It is designed to present a web product in a structure manner. HTML5 took years to publish and support its specifications across browsers and platforms. In past, those devices where flash no allowed, HTML5 features were use to deliver its rich experience across platforms.
Here are some of the main differences between Flash and HTML5:

  • Flash uses plug-ins unlikely to HTML5
  • Flash is not SEO friendly technology, while HTML5 is
  • Using Flash you need to spend money, while in case of HTML5 is free and open
  • Flash is not compatible with many mobile devices, while HTML5 can be use on any system
  • Related to websites’ performance and usability, HTML5 based website pages are significantly lower than the amount of processing power required to amusing Flash content

Analyzing these differences, we can say that HTML5 is much more useful technology in software engineering than Flash, But! Is it your last decision?
Of course Not!


So what will be your decision?  
Focusing or depending only HTML5 or only on Flash will disappoint you. Because, flash and HTML5, both the technologies are powerful and both technologies have its own benefits and drawbacks. So, it will be better to say that both technologies for applications development are winners. It all depends on the required outcomes and need.

Thursday 1 September 2016

ASO (App Store Optimization) Fundamental Understanding

ASO is the latest process of optimization of mobile apps in app stores to rank higher in search results. The app will be visible to potential customers and users if it ranks higher in an app store’s search results just like a business related website in SEO/digital marketing. That high ranked visibility is inclined to transform into more traffic to the app’s page in the app store.




Main Factors of ASO
  •  Title (It should be the one with intense search traffic) 
  •   Keywords (relevant and used most often by target audience)
  •  Total Number of Downloads
  •   Rating and Reviews (from incentivize happy users)
So, question arises here that how will you know about the app competition and potential customer? An attractive turning point of ASO strategy is on understanding how your customers use your app, with a profound view of your competitive background.



Before starting and applying any ASO technique for an app, must think about the following questions by asking yourself:
  •   What will be the basic reason for downloading and using the app?
  •   What language do an app user use and how would describe the app?
  •   What kind of the search phrases are in use of the competitors’ target?
  •   Using the same keyword how will be possible to easily compete it?
  •    What are the competitive advantages?



·         In the point of differentiation, should I target the less traffic or more traffic with obvious keywords?
Best tactic of ASO begins by putting yourself in your customer’s shoes. Your objective is to develop detection in app store searches by targeting those keywords that drive the most traffic with target audience. The best way to categorize these most favorable keywords is by exploring a consumer. It is possible by finding out the exact search queries that brought a potential user to your app and their native language they use to describe it.


It's similarly important to market research your competition to recognize which keywords are being targeted by apps very much like yours. After that you can determine if it seems sensible to focus on these same keywords or another group of keywords unique to your own value proposition. In the same way, you need to decide if it creates more sense to get ranking in the top 10 list for some highly competitive keywords or even to rank in the top place for keywords with a smaller search volume.