Social media is the
group of online communication channels provide to the people to exchange
information, ideas, pictures, and videos. Through the social media, people can share
their information to their relatives and friends on daily bases.
Search engine optimization (SEO) is a process, which
affects the visibility of a web page or a website in a search engine. Social media links to the search engine optimization and People get daily inform and news
from the social media.
Social media increases
the interest of the user using search engine by providing their required
information. So it is necessary for a social media to provide all the required
data in detail for the user to increase its interest on a search engine. Social
media communicate to the people to give the publicity of any brand and
products. Social media include different sites like social news RSS feeds and
bookmarking sites. In generally we say that social media optimize a website. Social
media is playing an important role in a search engine. The
search engine utilization increased by social media like as face book, twitter
and YouTube.
When a user linked a
webpage on a social network it increases the quality of the webpage through
user rating. It is necessary for the social media to increase its rating
through user utilization. For the properly ranking of a website the search
engine counts the votes. The social media services are not limited in marketing
and brand building. The smart business are linked to the social media taking a
part in their knowledge management strategy like as service or product
development, brand building, turnover, employ engagement, relations, business
development, customer satisfaction. More over social media optimization are
implemented on a community of the website that allows it for the relationship
between the business and customer.
