It’s a fact
that search engines are becoming more and more advanced regarding the level of
artificial intelligence to capture any illegal practices but still
negative SEO is in practice to de-rank numerous sites by their competitors. A
huge pile of low quality black-hat links are directed towards any specific
website, which when crawled by Google bots,
get a direct penalty.
Negative
SEO is expected to be in practice in
2015 as well. Now the question is how to get protection against such kind of malicious activities? The
solution lies in protection of link profile by keeping a continuous quality
check on all incoming links towards website with an emphasis on building quality links. if a business possesses such a regular and positive link
profile, a couple of dangerous ones won't trigger any punishment, demonstrating
to Google that they're a true brand.
While
keeping a continuous check on link profile, suspicious links can easily be
identified. The next step is to disavow these bad back-links using Google
Webmaster Tools, download text file of entire links, prepare file of those
links you want to disavow and upload it to webmaster. These links will be ignored
by Google and will not leave any bad effect on Google ranking.
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