Friday, 28 November 2014

Strategy Against Negative SEO in 2015



It’s a fact that search engines are becoming more and more advanced regarding  the level of  artificial intelligence to capture any illegal practices but still negative SEO is in practice to de-rank numerous sites by their competitors. A huge pile of low quality black-hat links are directed towards any specific website, which when crawled by Google bots,  get a direct penalty.


Negative SEO is expected to be  in practice in 2015 as well. Now the question is how to get protection against  such kind of malicious activities? The solution lies in protection of link profile by keeping a continuous quality check on all incoming links towards website with an emphasis on building quality links. if a business possesses such a regular and positive link profile, a couple of dangerous ones won't trigger any punishment, demonstrating to Google that they're a true brand.


While keeping a continuous check on link profile, suspicious links can easily be identified. The next step is to disavow these bad back-links using Google Webmaster Tools, download text file of entire links, prepare file of those links you want to disavow and upload it to webmaster. These links will be ignored by Google and will not leave any bad effect on Google ranking.

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